Market News

Revival of the Russian arrivals in Q1-Q3 in 2016

The stabilization of the economic situation in Russia in 2016 and the ban on flights to Turkey and Egypt led to the revival of Russian arrivals in a number of leisure destinations.

n September 2016 Cyprus received 114,000 Russian tourists which is a 52% increase compared to 2015, making Russians the second most important source market for Cyprus after the UK. In the first 9 months of 2016 Cyprus received a total of 670,000 Russian tourists which is 45% more than in 2015.

Ras Al Khaimah recorded a 4% increase in visitors from Russia for the first 8 months of 2016. The emirate also reported a remarkable 215% increase in tourist numbers from Kazakhstan during the first eight months of 2016.

In the first 8 months of 2016 Russia became among the top source markets in Vietnam with the highest growth rates. In the first 8 months of 2016 Russian arrivals to Vietnam reached 300,000 tourists, a year-on-year increase of 125%.

Turkey is striving to regain its status as top leisure destination for Russian tourists

Turkey is back on the market and is reported to be one of the top destination for Russian tourists in fall season. Accroding to the Tourism Review article, Currently about 40% of sales of Russian tour agencies account to Turkey.

The renewal of charter flights between Russia and Turkey has led to a significant increase of the demand for the country. Some tour operators reported over 40% of sales accounted to Turkey in September. This is ten times more than last month and corresponds to the same period in 2015. Tunisia is second (34%) in popularity among Russian tourists, while Greece is third with 28%. Russia itself is fourth with 27%, according to the tour agents.

The ban of tour sales to Turkey, introduced in November 2015 after the Turkish Air Force shot down a Russian jet in Syria, was canceled at the end of June this year. The Association of Tour Operators of Russia (ATOR) estimated that during September and October Turkey will be visited by about 150,000 Russian tourists (same as 2015)

Two tour operators feature on the list of Top 200 Russian companies

Forbes Russia published a list of top 200 companies in Russia, among them two Russian tour operators: VipService and Biblioglobus. VipService is the largest Russian consolidator of airline and railway ticket sales, travel services, and the main agent for national carriers such as Aeroflot and Russian Railways. VipService ranked 88th among top 200 companies with the annual turnover USD 1.2 billion, which is a slight increase from 2015. VipService recently bought 25% of the shares of MaxiMICE company, one of the biggest MICE agencies in Russia. VipService also partnered with Booking.com to develop B2B booking platform Portbilet making Booking.com content available for the corporate clients of VipService.

Biblioglobus, one of the major Russian tour operators, with the annual turnover of USD 1.1 billion ranked 94th which is a good result considering that Biblioglobus’ main partner Transaero airline went bankrupt in 2015. Previously large tour operators of Turkish origin Pegas Touristik and Tez Tour were also on the list but this year were not able to make it to top 200 due to the travel ban on Turkey, their main destination.

34% of Russian social media users post photos while on vacation

Travel metasearch momondo published a report about the use of social media on vacations by different nationalities. According to the survey carried out by momondo 19% of the Russians were actively using social platforms while on vacations, still the majority of the respondents were using social media less actively than in regular life or did not use it at all.

65% of those using social media on vacation prefer to use Vkontakte social network, 40% use Odnoklassniki.ru social network, 22% - Instagram and 21% - Facebook, while only 12% use Twitter.

Table 1: Most used social platforms by Russians (while on vacation)

 

 

 

 

 

 

 

Table 2: Content posted on social media by Russians on vacations

 

 

 

 

 

 

Among those Russians using social media on vacations, the majority (63%) post something at least once while on vacation, while 37% of Russians are only  browsing content. While on vacation, photos (34%) and status updates (30%) are the most popular content shared on social platforms, while only 12% of the users upload videos.

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