Finally, the Russian economy is recovering after 3 years of recession and a general downward trend in outbound visitor numbers. 2017 is predicted to see an overall increase across the whole market, while a number of destinations like Greece, Spain and Cyprus already received positive increases in 2016, due to the temporary closure of Turkey last year.
Turkey has now reopened and looks like it will attract a good number of visitors from Russia, whilst new destinations are again interested in entering the Russian market. Tour operators are trying to avoid being too focused on one particular market and are trying to diversify their destination portfolio offer, to avoid too an over reliance on 1 or 2 destinations as holiday destinations are becoming increasingly politicized. Thailand was the main destination during the winter season, other increasingly popular destinations include: Vietnam, Dominican Republic and India.